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Martin Lindstrom is the recipient of TIME Magazine's "World's 100 Most Influential People". As an author, speaker, and advisor on brands and brand building, Martin Lindstrom has carved out an entirely unique niche as a global expert and pioneer in the related fields of consumer psychology, marketing, brands, and neuro-scientific research. He is the author of several New York Times and Wall Street Journal bestselling books including: Buyology - Truth and Lies About Why We Buy, Brandsense, Brandwashed plus 3 other major bestsellers on brands and marketing. Get the transcription for this video at theartof.com The Art Of has an unwavering commitment to helping individuals and organizations be more successful by delivering world-class learning experiences. Our high-impact conferences, customized training programs, videos, and magazine are designed to provide unique, engaging and actionable insight from bestselling authors, influential academics, business icons, and preeminent thought leaders. Look for content on Leadership, Leadership for Women, Marketing and Sales. Subscribe to our channel: / theartof