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In 1957, *Ford Motor Company* introduced a brand-new division with massive confidence, record-breaking advertising, and over a thousand dealerships ready for launch. The car was called the Edsel — and it was supposed to dominate the mid-priced market. Instead, within just 26 months, it disappeared. So what really happened? In this deep dive, we uncover the 10 hidden secrets behind one of the biggest corporate miscalculations in automotive history. From the controversial name decision and the $350 million financial fallout, to the infamous grille design, Teletouch transmission gamble, production challenges, pricing overlap, recession timing, and internal opposition led by figures like **Robert McNamara**, this is the full story behind the collapse. The Edsel wasn’t just a failed car. It was a chain reaction of branding mistakes, strategic ego, and ignored market research. Ironically, the lessons learned would later influence successes like the **Ford Mustang**. This is not just about a car. It’s about ambition, risk, and what happens when confidence overrides caution. #Edsel #FordHistory #AutomotiveSecrets #CarDocumentary #BusinessFailure