Stop Fixing Your Ad Account. Fix This Instead скачать в хорошем качестве

Stop Fixing Your Ad Account. Fix This Instead

Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free To Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as they dive into the most challenging phase of growing a brand: what to do when customer acquisition stops working. In Episode 42, Jon and Dylan reveal why you absolutely must measure new customer profitability separately from returning customers, why "button-clicking" in Facebook Ads Manager is now a waste of time, and how poor unit economics before CAC are usually the real culprit. If your ROAS is dropping, your CAC is rising, or you feel stuck trying to scale beyond a single winning product, this episode provides a clear, CFO-level framework for identifying the true bottleneck and getting back to profitable growth. Timestamps: 0:27 - "I Got 99 Problems and Acquisition is One" 01:14 - Separating New vs. Returning Customer Profitability 02:29 - Low LTV & Lack of Offer Diversification 04:44 - The Danger of Constantly Cycling Teams 06:04 - The Real Culprit: Poor Unit Economics Before CAC 08:40 - The "Race to Zero" & Why You Must Constantly Improve CAC to LTV 13:52 - Obsessing Over Media Buying Tactics 16:36 - What Actually Matters Now: Strategy, Creative, and Target Setting 17:40 - What to Do When You Are Actively Losing Money 20:00 - The CFO Audit: When You Actually Aren't Spending Enough 21:23 - Scaling Broken Unit Economics 22:00 - Cutting OPEX to Buy Time 24:35 - Final Thoughts Free To Grow CFO: https://freetogrowcfo.com/ Aplo Group: https://www.aplogroup.com/ Jon Blair on LinkedIn:   / jonathon-albert-blair   Dylan Byers on LinkedIn:   / dylan-byers-046010149   #ecommerce #dtc #finance #agency #podcast #shopify #ads #scalingyourbrand #demandplanning #inventory #shopifyplus