From Pivot Tables to Purpose: A Nonlinear Career in Data, Marketing, and Impact with Kathryn R Smith скачать в хорошем качестве

From Pivot Tables to Purpose: A Nonlinear Career in Data, Marketing, and Impact with Kathryn R Smith

[Data Yap, Season 3, Episode 1] What does it take to build a future-proof career in data, marketing, and technology? In the Season 3 opener of Data Yap, multi-hyphenate tech consultant Kathryn R. Smith shares her non-linear journey from web development to data and marketing strategy. She is the Founder and Principal Consultant at Walton Birch, a Black-woman-owned web development and marketing analytics firm based in Atlanta, Georgia. Kathryn explains how recognizing “the writing on the wall” in unstable job markets pushed her to pivot toward data and business analytics. She discusses the value of adaptability, lifelong learning, and combining marketing intuition with data analysis. Kathryn also breaks down data concepts like pivot tables, explains how marketing and analytics work together. Kathryn also reflects and offers a balanced, optimistic perspective on AI, emphasizing opportunity, impact, and sustainability. Episode Highlights: ** Kathryn’s pivot from web development to data analytics was driven by job instability and a desire for long-term career resilience. ** She frames AI as a repeat of past tech cycles—disruptive but ultimately opportunity-creating for adaptable professionals. ** Her work is impact-driven, blending marketing, data, and strategy to help mission-focused organizations grow sustainably. If you’re navigating change, this conversation is for you. Happy Black History Month! This episode celebrates the excellence of Black women business owners in tech consulting. **More on Kathryn’s firm: Founded in 2019, Walton Birch evolved during the pandemic from marketing research into web development and data-driven consulting for small businesses and nonprofits. Check out Kathryn’s business website: https://waltonbirch.com/