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In this episode of Regenerative Inspiration, Will sits down in Phoenix with Tanya Wilson, mama of two, CEO and founder of HomeField East Valley, and one of the four founding partners behind HomeField Onsite Environmental, the nation’s first septic franchise. With more than 16 years in wastewater and the trades, Tanya has built a multi-million-dollar business in one of the least “glamorous” industries out there, and she’s on a mission to show just how vital, innovative, and full of opportunity it really is. Tanya shares how she went from growing up in a tiny Wyoming town, to moving to Phoenix with a one-month-old baby to start a septic company, to losing everything when that first business collapsed because of her ex-husband’s secret life. Then she walks us through how she rebuilt from scratch, consulting, launching a new company on her own, and ultimately creating a highly reviewed, fast-growing wastewater and septic operation now expanding across Texas through franchising. We dig into why wastewater matters for human and environmental health, how innovation is happening in treatment and reuse, and why “down and dirty” trades work is one of the most underrated paths for young entrepreneurs and career-changers. Tanya also opens up about parenting through crisis, modeling resilience for her kids, redefining failure, and navigating relationships, divorce, and growth without losing your soul. Tanya is a three-time Titan 100 honoree, a member of the inaugural Titan Hall of Fame, a Titan 100 Board Member, and a national speaker for NAWT and major wastewater and trades conferences. She’s also the founder and host of the Ladies Kickin’ Ass Podcast & Community, where she champions women in the trades and blue-collar industries to lead loudly and build lives and businesses they’re proud of. If you’ve ever felt like you were starting over, wondered whether the trades might be your next chapter, or needed a reminder that grit, heart, and high standards can absolutely coexist — this conversation is for you. Connect with Tanya: • LinkedIn: / tanyamerrittwilson • HomeField East Valley: https://homefieldonsite.com/east-valley • Personal site: https://tanyawilson.page/ • Ladies Kickin’ Ass Podcast & Community: https://podcasts.apple.com/us/podcast...