How iGaming Operators Should Approach the 2026 World Cup | The Squared Table скачать в хорошем качестве

How iGaming Operators Should Approach the 2026 World Cup | The Squared Table

The FIFA World Cup is a big moment in sports betting, but not every operator should approach it the same way, especially with the 2026 tournament taking place across the United States, Canada, and Mexico. In this episode of The Squared Table, Victor speaks with Steven Cartigny, iGaming consultant and founder of Invixos, about how operators should plan their marketing and betting campaigns around the 2026 World Cup. Steven explains why the location and time zones of the tournament will influence betting behavior, especially for European operators, and why pre-match betting could become more important than live betting in certain markets. They discuss how sportsbooks should structure their campaigns across the different phases of the tournament, from pre-event awareness and acquisition to localized match-day content during the group stage. The episode also explores how brands can stand out during the most competitive moment in sports betting, how to choose ambassadors without creating compliance risks, and which KPIs actually matter once the tournament begins. Host: Victor Julio Coupé Episode Topic 00:00 – 01:03 Introduction 01:03 – 03:20 Why every iGaming operator wants to be around the World Cup 03:20 – 05:10 2026 hosts, cities + what that means for operators 05:10 – 08:40 Time zones, viewing habits + the shift toward pre-match betting 08:40 – 10:40 When operators should start preparing 10:40 – 12:30 Pre-tournament strategy: awareness, acquisition + outrights 12:30 – 14:30 Group stage strategy: localized campaigns + match-day activity 14:30 – 16:00 How brands stand out during the World Cup 16:00 – 18:10 Ambassadors, influencers + compliance risk 18:10 – 20:20 Platform restrictions, preparation + campaign monitoring 20:20 – 23:20 How national team performance affects campaign results 23:20 – 23:24 Outro Connect with Steven Website: https://www.invixos.com/en#hero E-mail: steven.cartigny@invixos.com Linkedin:   / stevencartigny     Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram:   / kenshomediaseo   YouTube:    / @kenshomediaseo   LinkedIn:   / kenshomedia