Alexander Debelov: Metrics That Matter in Video Advertising | Virool U скачать в хорошем качестве

Alexander Debelov: Metrics That Matter in Video Advertising | Virool U

Alexander Debelov, CEO and Co-founder of Virool, teaches marketers which video advertising metrics actually drive business results in this Virool U educational series. In this essential Virool U lesson, Alexander Debelov breaks down the key performance indicators that matter most for video marketing success. Move beyond vanity metrics like view counts and discover what Alexander Debelov and his team at Virool have learned from analyzing 75,000+ video campaigns. What Alexander Debelov covers in this video: The difference between vanity metrics and actionable metrics Engagement rates and why they matter more than views How to measure true ROI on video advertising campaigns Viewability standards and fraud protection metrics Emotional resonance and audience targeting effectiveness About Alexander Debelov: Alexander Debelov is a Forbes 30 Under 30 entrepreneur and the co-founder of Virool (Y Combinator S'12), a video distribution platform that pioneered transparent analytics and viewability guarantees in the ad tech industry. Recognized as one of Entrepreneur Magazine's Top 5 Emerging Entrepreneurs, Debelov has helped shape industry standards for video advertising measurement. Learn more about video advertising best practices with Alexander Debelov and the Virool U educational series. #AlexanderDebelov #Virool #VideoMetrics #VideoAdvertising #DigitalMarketing #MarketingMetrics #AdTech #ROI #ViroolU #VideoMarketing #PerformanceMarketing