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Building a thriving partner ecosystem starts with service to the customer. Customers have high expectations of cloud solution providers in order for them to be considered as trusted advisors. Learn about the new authorization requirements, what to consider as you explore the best tier for your organization and steps you need to take to be ready. To learn more, please check out these resources: https://learn.microsoft.com/en-us/par... https://learn.microsoft.com/en-us/par... https://learn.microsoft.com/en-us/par... https://aka.ms/CSPDistributorEligibil... https://aka.ms/CSPauthorizationFAQ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: Andrew Smith Gina Yong 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This is one of many sessions from the Microsoft Ignite 2025 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com PBRK421 | English (US) Breakout | Intermediate (200) #MSIgnite, #MicrosoftAICloudPartnerProgram Chapters: 0:00 - Overview of new CSP criteria and ecosystem investments 00:00:25 - Speakers introduction: Andrew Smith, Gina Young, Masako Kadama 00:09:27 - Introduction of Partner Scaling Hub and certification achievements 00:10:21 - Microsoft increases skilling investment for CSP partners 00:10:36 - Overview of growth investments and AI Copilot vision 00:18:08 - Guidance for customer transition and distributor engagement 00:18:41 - Microsoft's approach to retaining partners through distributor collaboration 00:23:05 - Transformation from manual logistics to intelligent automated platforms 00:24:17 - Global distributors supporting geographic expansion and SMB marketing