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The Pantone Color of the Year for 2022 is called “Very Peri.” Typically Pantone will pick their color of the year from one of it’s leading seasonal colors, but this year they wanted to create something hopeful and unique. First, Color Specialists asked themselves - “How do we capture this moment with the world in transformation as it is? How can we come up with a color that symbolizes the the transition our world is going through?” Specifically, "Very Peri" is a periwinkle blue with an undertone of a red violet. The blue family was a starting point, due to the familiarity, comfort level, safety factor and beloved sense many people have for blue - while also bringing a fresh perspective to the blue family. Pantone also wanted to relay a sense of freshness and movement with a reflection on our the digitalized world — which is where the red violet undertone comes in. (Did anybody say HBOmax?)