У нас вы можете посмотреть бесплатно Mark Jackson: Why Cold Outreach Failed and SEO Actually Worked или скачать в максимальном доступном качестве, видео которое было загружено на ютуб. Для загрузки выберите вариант из формы ниже:
Если кнопки скачивания не
загрузились
НАЖМИТЕ ЗДЕСЬ или обновите страницу
Если возникают проблемы со скачиванием видео, пожалуйста напишите в поддержку по адресу внизу
страницы.
Спасибо за использование сервиса ClipSaver.ru
Mark Jackson (Founder of SwagDrop) shares how he fell into the promo industry 35 years ago, building his first customer list from a literal phone book, then buying and selling his first promo company before launching what became Swagdrop. He breaks down how swag evolved from “logos on golf balls” to global programs, how the pandemic changed buying behavior (hello, HR-led culture kits), and why growth today is still about relationships plus a solid SEO foundation. He also explains the rise of print-on-demand “pop-up shops” and why hybrid merch programs are the next wave. What you’ll learn: How the promo industry changed: faster production, digital artwork, and exploding product variety Why swag is still last-minute, and how to design systems that survive “we need it next week” chaos The pandemic pivot: HR becomes a major buyer for culture and remote employee engagement Customer acquisition that actually works: client portability, relationships, and SEO over cold outreach Why paid ads didn’t fit SwagDrop’s model (and what they tested instead) Print-on-demand pop-up shops: budgeted employee choice, less waste, better fit What’s next: hybrid programs (some inventory + POD) to balance cost, speed, and flexibility Supply chain notes: China, plus growth in India and Caribbean apparel manufacturing Timestamps 00:00 – Origin Story 01:31 – Swagdrop Pivot 02:56 – Industry Shifts 04:48 – Company Context 05:45 – Pandemic & HR 08:07 – Growth & Buyers 09:34 – SEO Playbook 12:45 – Right Fit 16:28 – Pop-Up Shops 21:02 – Ops & Future #Swag #BrandedMerch #CorporateGifting #EmployeeEngagement #HR #PrintOnDemand #Ecommerce #BrandMarketing #SEO #Events 🄵🅄🄻🄻 🄴🄿🄸🅂🄾🄳🄴 🄱🄴🄻🄾🅆⬇ 🤔 Do you need help with your Digital PR Link building? 📛 FREE Press Badge Generator – Showcase Your Tier-1 Coverage: https://www.linkifi.io/press-badge-maker 📈 FREE Press Coverage Cheat Sheet – Boost SEO with PR Links: https://linkifi.io/cheat-sheet ☎️ Book a FREE Discovery Call. Let’s talk link building: https://calendly.com/linkifi/pr 📺 More Interviews and Content: @linkifi