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Discover why customer testimonial videos are a must-have for your marketing strategy. In this comprehensive guide, we cover: 5 major marketing and sales challenges testimonial videos can help solve Real-world examples of how to use testimonials throughout the funnel The key characteristics of a great customer story that converts Plus, we walk you through the 5-step process to collect, create, and track the ROI of your testimonial videos. From choosing the right recording format to optimizing for each platform, we've got you covered. Ready to harness the power of customer advocacy? Download our free resources below and subscribe to our channel for more actionable video marketing tips. 15+ use cases from real B2B marketing leaders: Interactive experience: https://vid.teraleap.io/fr85rsl1b Written version https://teraleap.journey.io/p/Usecases The top 3 recording methods QUIZ + Customized report and actionable plan:https://teraleap.involve.me/howtocapture How to think about your interview questions for B2B Customer Stories: https://teraleap.io/interview-template/ Getting the Yes: The Art of Asking for Video Case Studies: https://teraleap.journey.io/p/getting... 6-Step Checklist for Creating Testimonial Program: https://epdrive.google.com/file/d/1kt... Playbook for optimizing videos for YouTube (title, description, and thumbnails): https://teraleap.journey.io/p/youtube... 00:00 Introduction 01:01 Why Invest in Video Testimonials? 02:10 What Makes a Great Testimonial Video? 05:47 The 5-Step Process to Create Testimonial Videos 09:57 Optimizing and Tracking Performance Of Video Testimonials #CustomerTestimonials #VideoMarketing #B2BMarketing