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In this interview, Martin Brossman talks with Brandi Bragg, Workforce Connector for NENC Career Pathways, about the real job market across North Carolina, including rural communities in the Northeastern corner of the state. They break down how technology and AI are changing hiring, why transferable skills matter more than ever, how to use AI to strengthen resumes and interview prep without misrepresenting yourself, and why ethics and digital footprints can make or break opportunities. Brandi also shares practical guidance on networking, the digital divide and broadband challenges, and how NCWorks Career Centers support job seekers with coaching, training pathways, and follow-through during the critical first 90 days on the job. https://nencpathways.org https://ncworks.gov / brandi-bragg-9a059321 Martin Brossman's latest book mentioned in the video: Job Hunting in the AI Era: Practical Tips and Proven Strategies https://a.co/d/01edCo3k Chapters: 0:00 Intro and what NENC Career Pathways does 0:49 AI anxiety and the North Carolina job scene 1:21 McDonald’s kiosks and thinking beyond the “job right now” 3:03 Job transitions and “product mindset” with core skills 3:55 Transferable skills: what counts and how to frame it 4:42 Are jobs really going away? Calming the AI hype 5:10 Using AI as a tool to improve work, not replace people 5:52 Training teams: practical adoption across education and workforce 6:33 Helping hesitant beginners start with safe, simple prompts 7:00 Ethical AI and “learning to surf” in a changed ocean 9:34 Privacy, personal data, and state level AI policy work 10:12 Why workplaces need AI policies and transparency 11:00 Resume integrity: don’t use AI to misrepresent yourself 12:35 Hiring, applicant tracking systems, and AI detection trends 14:26 Mock interviews and roleplay tools to build confidence 15:02 AI roleplay lowers defensiveness for scared job seekers 16:14 Why AI can extend coaching beyond the appointment 16:46 Conflict resolution roleplay and customer scenarios 18:18 Advice for small town job seekers and learning AI 19:03 The digital divide: broadband access and practical workarounds 21:35 Community support: Wi-Fi access and rural connectivity realities 24:50 Networking in the AI era: who you know still matters 26:13 LinkedIn and social media as professional networking tools 27:32 Digital footprint and reputation management for employment 29:39 Email addresses, online behavior, and recruiter reality checks 32:22 How NCWorks helps: intake, advisors, training funding, support 35:46 Why the first 90 days matter and ongoing guidance 37:19 Brandi background and career journey into workforce work 41:08 “There are good jobs here”: seeing what’s actually available 42:37 Interview mindset: keep doors open for future opportunities 44:48 Employability skills employers want most 45:33 Encouragement for introverts to build communication strength 47:09 Closing: helping young people build skills early 47:50 Links, book mention, and appreciation for workforce teams 48:37 Brandi's note on Martin’s long-term impact via social media training 49:10 Final thanks and wrap-up #TheMartinBrossmanShow #MartinBrossman #NCJobs #JobHunting