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In this episode of Entrepreneurship Simplified, we dive into "AOI: The Area of Innovation" with host Mike and co-host Amy Cartelli. The conversation explores how businesses can thrive by focusing on their unique areas of strength, from delivering unmatched quality to emphasizing efficiency and convenience. Using real-world examples like the collapse of Pan Am and lessons from small business owners, they examine why sticking to core competencies often yields long-term success. Tune in to learn how narrowing your focus can lead to business growth, sustainable profitability, and how to avoid the pitfalls of chasing every customer demand. Learn more in my book The Pumpkin Plan here 👉https://amzn.to/4djouy9 Hire a Pumpkin Plan Strategist to help you to do it right 👉https://bit.ly/4ekjid7 //About me: My name is Mike Michalowicz, I am an entrepreneur and business author who has dedicated my life to serving the entrepreneurial community. My sole mission in life is to help entrepreneurs eradicate entrepreneurial poverty and have fun while doing it. 🔔 Please subscribe if you enjoy the content and share it with fellow entrepreneurs / @thereelentrepreneur6691 👉 Subscribe: / @thereelentrepreneur6691 👉 Books: https://amzn.to/4djoOgl 👉 TikTok: / mikemichalowicz 👉 Facebook: / mikemichalowiczfanpage 👉 Instagram: / mikemichalowicz 👉 Website: https://mikemichalowicz.com/ If you have a question you need answered about business 👉 https://mikemichalowicz.com/question and drop me a line.