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Imagine spending months developing a product, only to see it fail because the adhesive didn’t stick. Pressure sensitive adhesives may seem small, but the wrong choice can delay launches, waste money, and damage reputations. In this video, we break down what PSA adhesives are, why they fail, and share real-world examples of costly mistakes. We’ll also cover how to prevent adhesive failure with proper testing, validation, and by working with a skilled converter early in the design process. 0:00 - Intro 0:26 - What is a PSA adhesive and What Causes PSA Adhesive Failure? 1:04 - What are some Real-world Examples of Adhesive Failure? 1:41 - How Can You Prevent PSA Adhesive Failure? 2:35 - Using Your Converter to Avoid Adhesive Failure? 3:09 - The Consequences of Using the Wrong PSA? 3:34 -What does your adhesive matter? Strouse is proud to offer a team of experts that will guide you through the intricacies of adhesive converting, bringing you practical tips, and in-depth explanations. Discover the secrets behind lamination, slitting, die-cutting, and other key processes that shape adhesive products. Gain a comprehensive understanding of the materials used, their properties, and how they affect the final product's performance. Check out our Learning Center for more information on all things converting - https://www.strouse.com/learning-center Want to learn more about material for adhesive converting? Read the blog below! https://www.strouse.com/blog/adhesive... Follow us at: https://www.strouse.com/ / the-strouse-corporation / strouseadhesives