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The SaaS Rule of 40 is used by investors of all types to gauge the health of a SaaS company. Just spouting off the basic formula - growth rate plus free cash flow margin - isn't sufficient. Most people could care less what a free cash flow margin is so we explain everything quite simply. Using a few examples, we show you how to arrive at free cash flow, how to calculate free cash flow margin, and how to put the whole thing together. Just hitting the Rule of 40 isn't enough, you need to consistently maintain it. Very few companies can do this, and we look at some research from leading consulting firms which shows how difficult this feat is and how companies that exceed the Rule of 40 are ascribed higher valuations by the market. And yes, we provide some names of stocks to watch that hit the Rule of 40 and then some. This is the SaaS rule of 40 explained simply - just how it should be. RESEARCH PIECES USED IN THIS VIDEO: 1. Splunk Stock: Why the Falling Retention Rates? https://www.nanalyze.com/2023/08/splu... 2. The Best SaaS Stocks and How to Find Them https://www.nanalyze.com/2021/10/best... CHAPTERS: Intro The Rule of 40 explained Free cash flow vs operating cash flow Splunk: A Rule of 40 example How Rule of 40 affects valuations Some companies beating the Rule of 40 Conclusion ABOUT US: This video is brought to you by Nanalyze, a media and research firm founded by finance professionals with decades of experience. We share insights about #DisruptiveTechnology #stocks in a language that is future-proof and easy to understand. Read all the Nanalyze Premium articles you'd like for free! Sign up for a 30-day trial of our monthly subscription with no strings attached: https://www.nanalyze.com/subscription... DISCLAIMER: Our content is intended to be used and must be used for informational purposes only. It is very important to do your own analysis before making any investment based on your own personal circumstances. You should take independent financial advice from a professional in connection with, along with independently researching and verifying, any information contained within our YouTube videos or on our website, whether for the purpose of making an investment or otherwise. #SaaS #saasgrowth #saasstocks #saasmarketing #saasmetrics