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⚔️ Sign up for my ecommerce brand’s newsletter The Weekly Pillage: https://nordicdudes.com Everyone says “listen to your audience.” We did and it nearly pushed us in the wrong direction. While building Nordic Dudes, a swimwear brand for men with big legs who chafe, we learned that the most important feedback often comes from the people who don’t respond. In this video, I break down: Why polls and opinions can be misleading? How silence and drop-off reveal real customer behavior? How we design better anti-chafe swim shorts by watching actions, not answers? If you’re a big-thigh guy tired of chafing, or you’re building a product and relying on feedback, this will change how you think about audience input. So what is Nordic Dudes? Nordic Dudes is a Viking-inspired men’s swim shorts brand made for dudes with big legs who are tired of thigh chafe. Our shorts are built for comfort! With quick-dry fabric, stretchy fit, and a soft liner that won’t wreck your skin. We’re not a “fashion brand.” We’re a “your beach day doesn’t get ruined” brand. Funny, bold, and made for hockey legs, gym legs, and dad legs. SOCIALS IG: / nordic_dudes Me on TikTok: / gabriel_lindh92 Me on X: https://x.com/lindh_gabriel If you want more behind-the-scenes from Nordic Dudes, and personal growth experiments… subscribe and join the journey. #nordicdudes #ecommerce