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He explains why market forces fail to eliminate inefficient processes and strategies and how, as a result, outdated and plain detrimental practices persist within companies and industries—just like viruses persist in nature. Identifying and eliminating such corporate viruses can enable firms to innovate and create competitive advantage. Associate Professor of Strategy and Entrepreneurship at LBS, Freek Vermeulen writes, consults and speaks across the world on topics such as strategies for growth, strategic innovation and making strategy happen. Using rigorous research to gain insight into how business really works, his work has been recognized by the most reputed academic journals and managerial publications. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx