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NOTE FROM TED: We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t... Andrew Rebhun shares the importance of customer connections. Andrew currently leads as Chief Experience Officer at Cava, where he leads the Communications, Creative, Digital, and marketing organizations for the 300 unit fast casual restaurant group. He is an accomplished Global Marketing Executive, and delivers first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company, through product innovation/launch, brand strategy, integrated marketing, digital transformation, and customer service. He’s a franchisee leader with keen understanding of franchise models and partnerships – achieving unprecedented growth, sales and profitability. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx