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How would you like to turn your 3 favorite customers into 300? Most small businesses don’t have a “more leads” problem—they have a wrong leads problem. In this video, I’m sharing a simple, one-page system to define your Ideal Customer Profile (ICP) and build a practical buyer persona, so your marketing attracts people who actually buy (and repels the price shoppers who waste your time). We’ll walk through the real difference between ICP vs buyer persona, a 6-step ICP process, and a 4-step persona process you can do with a spreadsheet and a few short customer conversations. You’ll learn: How to identify your best customers (the profitable, easy, loyal ones) How to pull patterns from real data (not guesswork) How to use customer language for better ads, emails, and website copy Timestamps 0:00 Turn 3 customers into 300 1:23 ICP vs Buyer Persona (difference + example) 3:08 Step 1: List your best customers 4:32 Step 2: Capture key attributes 5:38 Step 3: Ask 3 questions (customer interviews) 6:36 Step 4: Spot patterns + write your ICP 7:37 Step 5: Must-haves + no-gos 9:17 Step 6: Put your ICP to work 10:13 Step 7–10: Build + use your buyer persona 17:02 Quick recap 17:40 Action steps you can do this week