Scaling a $100M Cannabis Company | Ep. 43 - Decibel скачать в хорошем качестве

Scaling a $100M Cannabis Company | Ep. 43 - Decibel

Are you curious how successful cannabis companies rise above regulatory hurdles, shifting market trends, and bruising competition? If you want to know the secrets behind Decibel’s ascent in the Canadian cannabis landscape, then you’re in the right place. Benjamin's entrepreneurial journey is inspiring, from selling car parts as a teenager to building one of Canada’s leading cannabis brands. This Dispensary Marketing Podcast episode covered everything from overcoming setbacks to building resilient teams and navigating the evolving cannabis industry. 00:00 Entrepreneurship: Resilience and Adaptation 05:34 "Balancing Business and Personal Life" 09:19 Instincts and Culture Over Credentials 12:17 "Decibel's Brand Success in Canada" 16:27 Building Brand Value Through Consistency 18:36 Data-Driven Market Innovation 23:38 "Beyond Tasting Notes" 25:57 Canadian Cannabis Market Fragmentation 27:31 "Market Segmentation in Retail" 32:52 Balancing Emotions Amid Uncertainty 33:33 Level-Headed Leadership Philosophy 38:58 Ben's Wise Words of Advice A much better strategy for your dispensary than social media:    • Much BETTER THAN SOCIAL MEDIA for CANNABIS...   How to improve your dispensary website to sell a lot more:    • Your DISPENSARY is NOT SELLING enough: thi...