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Amit Walia, CEO, Informatica joins John Furrier for a digital CUBE Conversation. Visit thecube.net for a full archive of content. #CUBEConversation #theCUBE https://siliconangle.com/2020/05/27/a... Data has gravity, it has value, it has meaning, and it has a soul. This last attribute may be the most important for Amit Walia (pictured), chief executive officer of Informatica LLC. His company has carved out its own space in the data management software market and was recently named as a leader across five quadrants by Gartner Inc. With its role in accelerating digital transformation for over 9,000 customers in the past 25 years, Informatica increasingly finds itself being asked by enterprises to help with a complex journey down the data-driven path. “When something doesn’t have a soul, it does not have life. It cannot truly move to the next paradigm,” Walia said. “I believe that any transformation has to have a soul, and the digital world is all about data. Data itself is moving into a new paradigm.” Walia spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the transition to a new era for data, modernization versus transformation, the value of metadata and concerns around information privacy during the global COVID-19 pandemic. (* Disclosure below.) This week, theCUBE features Amit Walia as its Guest of the Week. Era of Data 4.0 The new paradigm for data is about integration and having the right tools to make that happen. Insights from a recently published “Data Pipelines Market Study” showed that over 80% of enterprise leaders viewed data integration as “critical” to their operations, and 67% of businesses are relying on it to support analytics platforms today. Last week, Informatica announced updates for its Intelligent Data Platform, which is driven by the company’s AI-powered CLAIRE engine. The news was accompanied by a description of what the company characterized as Data 4.0, the true “soul” of digital transformation. In a previous interview, Walia described Data 1.0 as a time 30 years ago that saw the rise of application software, Data 2.0 as when data entered enterprise processes like supply chains, and Data 3.0 being represented by the onset of cloud platforms. “We’re all walking into a world that is going to be digital,” Walia said. “This is the new world of Data 4.0, which is basically all about cloud nativity and intelligent automation. When you bring these elements together, that enables digital transformation to happen on the shoulders of Digital 4.0.” Digital modernization COVID-19 has brought the need for digital transformation into sharp focus for many businesses. A survey of chief information officers found that the global pandemic is accelerating initiatives to prepare for a sizable segment of work to stay remote, establish a long-term framework for digital payments, and create a solid platform for online learning. At the same time, some of the world’s largest companies have failed in ambitious digital transformation efforts. One reason may well be that too many bright minds have mistaken modernization for transformation, according to Walia. “What’s happened in the last three or four years is that it was more digital modernization,” Walia said. “A few apps got tweaked, a few front ends got tweaked, but you realized it was more digital modernization, not transformation. A strategic mindset, innovation at scale, cloud nativity, and being data-led are going to define digital transformation.” Using data effectively to usher in a true era of digital transformation means understanding the data itself. That takes metadata, information that provides context and describes what is contained in vast datasets. Metadata goes right to the heart of data quality, which, according to an IDC survey, presents a significant challenge to 60% of organizations. In early May, Informatica released expanded capabilities for its Cloud Data Quality solution that included features such as Intelligent Data Profiling and centralized reusable rules. “Customers are building digital, scalable data platforms,” Walia explained. “These are modular, microservices-based platforms that reside on metadata. If data is the soul of the digital enterprise, metadata is the nervous system that makes it all work.” Need for AI The problem is that data by itself is complex enough. Data about data quickly overloads the “nervous system,” which is why artificial intelligence tools have become necessary for handling the complexities of metadata management. ...