Steve Wynn on How He Created His Company's' Brand | Milken Institute Panel скачать в хорошем качестве

Steve Wynn on How He Created His Company's' Brand | Milken Institute Panel

In 2002, Steve Wynn was invited to sit on a panel put on by the Milken Institute, an economic think tank based in California that dedicates itself to progressing the business and marketing industry. The panel centered on the topic of branding. Steve offers insights and stories related to his journey of building a brand — for himself, for his company, and for his individual hotels. He delves into the challenge of designing a resort that matches the expectation that guests have in their mind when they travel specifically to his hotel. While Wynn transformed the stigma suffocating Las Vegas from a gambling town to the epicenter of luxury, opulence, and high-end entertainment, he set a high standard for the future of hotel and resort development. In order to do this, he needs to create a brand that not only advertises itself as the excitement and glamour Las Vegas promises, but also delivers on this promise time and time again. Wynn shares the process of building the Bellagio, fueled by the goal of building the best hotel ever built. He knew designing a fantastic, towering structure with thousands of rooms simply wasn’t enough. Creating a brand that resonates with guests centers on storytelling and even architectural design needed a story to help it come to life. Wynn began to focus on how to help the Bellagio, through its design, concept, and attractions, become the embodiment of elegance. He set out to make Bellagio's brand synonymous with fine-art. Keep up to date with Steve on LinkedIn: linkedin.com/in/steve-a-wynn Subscribe to Steve Wynn's channel to learn more about his contributions to the hotel and business industries