The Blend of Art and Science in Cannabis Marketing - Harris Damashek - Harmony Craft Beverages скачать в хорошем качестве

The Blend of Art and Science in Cannabis Marketing - Harris Damashek - Harmony Craft Beverages

Summary Harris Damashek, an award-winning fractional CMO, discusses his career in marketing and his current role at Harmony Beverage. He emphasizes the blend of art and science in marketing and the importance of passion and creativity. Damashek also shares his experience working with diverse organizations and varying budgets, highlighting the value of thinking like a startup. He then delves into his transition to the cannabis industry and the potential of cannabis beverages to pave the way for the wider acceptance of cannabis. He concludes by discussing emerging trends in the industry and encourages listeners to support Harmony by trying their products. Takeaways Marketing is a blend of art and science, combining creativity with the science of psychology and behavior. Adapting marketing strategies to diverse organizations and budgets requires thinking like a startup and focusing on the brand's objectives. Cannabis beverages have the potential to pave the way for wider acceptance of cannabis and create national brands in the industry. The willingness of consumers to accept cannabis beverages and the ability to execute marketing strategies in the regulated market are exciting trends in the industry. Support Harmony and the cannabis industry by trying cannabis beverages and sharing them with others. Chapters 00:00 Introduction and Career in Marketing 02:24 Adapting Strategies for Diverse Organizations and Budgets 05:15 Transition to the Cannabis Industry 08:02 Cannabis Beverages: Paving the Way for Wider Acceptance 14:12 Emerging Trends in the Cannabis Industry 16:28 Supporting Harmony and the Cannabis Industry Keywords marketing, fractional CMO, career, art and science, passion, creativity, diverse organizations, budgets, thinking like a startup, cannabis industry, cannabis beverages, wider acceptance, emerging trends, support Harmony