Sales Tips: Sandler Rule #1: You Have to Learn to Fail to Win скачать в хорошем качестве

Sales Tips: Sandler Rule #1: You Have to Learn to Fail to Win

Check out the new Sandler Rule #1 here:    • Sandler Rule #1: Sales is a conversation b...   Sandler is the global leader in sales training, management training and customer success training. Locate a Sandler trainer near you http://www.sandler.com/ and get the latest sales tips and management advice on our blog http://www.sandler.com/blog/ Transcript: Hello, this is Bob Annoni with Sandler Training here to talk to you about rule #1. You have to learn to fail to win, um, think about learning how to walk or riding a bike. When you first started to learn how to walk, of course you fell and you fell again and you fell again, but eventually you mastered the art of walking, same thing with riding a bike, or driving a car or making cold calls or starting up a business. Henry Ford failed four times before he succeeded. Thomas Edison worked almost ten years on the light bulb before he succeeded. They weren’t failures, but they were willing to risk failure to find out what they were truly capable of achieving. At Sandler, we ask you to learn from your failures and understand that the process is failing, not you as a person. You are not a failure. The process that you are using isn’t apparently the right one to produce the results that you’re trying to produce, so if the cold call isn’t going well, we’d ask you to examine the sales process that you are using. Don’t get discouraged if your sales call doesn’t go well, learn from it. So again, Sandler rule #1 is you have to be willing to fail and risk failure in order to win to find out what you’re truly capable of achieving.