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Pakistan’s ecommerce market is dominated by the Cash on Delivery (COD) model, but many new Shopify sellers do not understand the hidden problems behind it. In this video, I share my real ecommerce story. In the first month of our Shopify store we generated millions in sales and thousands of orders. We had so many shipments that TCS used to send their own vehicle to pick up our parcels. But at the end of the month when we received the courier payout, the amount was much lower than expected. In this video you will learn: • Why Shopify stores in Pakistan show huge sales but low profit • The biggest problem with the Cash on Delivery business model • How fake orders and returns destroy ecommerce profits • How courier companies hold seller payments and affect cash flow • Why many startups fail within the first 2 months • How we reduced fake orders and returns using automation I will also explain the exact solutions we used: • Robo Call order verification • WhatsApp automation for order confirmation • Reducing fake orders and returns • Advance delivery charges strategy • How we reduced return rate from 30% to 10–15% • How we solved courier payment delay problems If you are starting Shopify ecommerce or dropshipping in Pakistan, this video will show you the real challenges and solutions.