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Video overview version of the article University and the Competence Crisis of the Modern Economy prepared by NotebookLM. Article is in Turkish, though extended abstract is available at the following address: https://krisis.com.tr/en/article/the-... Abstract The modern economy faces a “competency gap,” as defined by the World Economic Forum (WEF), particularly in high-level skills like “analytical and creative thinking.” Universities are often “scapegoated” for this crisis and pressured to align more rapidly with market demands. This article argues the “competency gap” is not a simple supply-demand issue, but a symptom of a deep paradox created by the university’s historical-sociological transformation over the last half-century. Synthesizing Trow’s “massification”, Collins’s “credentialism”, and the 1980s New Public Management (NPM), this study reveals a causal chain: Trow’s massification shifted the university’s function to providing “skills”, while Collins’s “cultural currency” thesis revealed it as “status competition.” The 1980s NPM reforms attempted to “solve” this tension with market mechanisms, but this introduced the “student-customer” paradigm and “McDonaldization” of education. The central paradox is that these market mechanisms (NPM), designed to produce the creative skills the market (WEF) demands, promote an “instrumental” approach that destroys the intellectual engagement those skills require. Paradoxically, the solution lies not in further market alignment, but in the university regaining the institutional independence needed to produce the “thinking” practice the market requires.