Using Real-time Data to Power a Personalized Customer Journey | Iterable - Activate Live 2020 скачать в хорошем качестве

Using Real-time Data to Power a Personalized Customer Journey | Iterable - Activate Live 2020

We will walk through the evolution of an example workflow, from real-time audience creation in Segment to defining enrollment triggers in Iterable, plus tips on how to bring this data into your BI tools to measure the overall impact on metrics such as retention and lifetime value. Session sponsored by Segment. You’ll leave this session with the ability to: • Build real-time audiences based on website activity, user data, and purchase history. • Use these audiences to trigger relevant and personalized campaigns or workflows. • Measure the long-term impact of these campaigns on metrics such as retention and lifetime value. ----------- Iterable Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction across the entire customer journey. Learn more at https://www.iterable.com ----------- Activate Live 2020 Authentic Experiences. Empowered Connections. Today’s consumers expect more from brands. The ideal customer experience is no longer singular across a wide audience. It’s individualized and human. This year at Activate Live we are bringing you stories, insights, and strategies you can take with you to make your customer experience memorable. You don’t have to dream of building a long-lasting relationship with your customers anymore. At Activate, you can make it a reality. Learn more about Activate and watch our recordings: https://www.iterable.com/activate/