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Start-up to exit: lessons from a software CEO

In this insightful interview, John Paterson, founder of award-winning CRM software platform Really Simple Systems (RSS), shares his journey of running and growing a business from scratch while having an exit strategy in mind from day one. Paterson, a veteran IT leader with experience at Zeus Technology and Systems Union, discusses how in 2023, Dutch martech group Spotler acquired RSS in an M&A transaction led by CapEQ. John reflects on the challenges and decisions of running the business during the acquisition process, the strategy behind his planned exit, and the lessons learned from selling a business while managing day-to-day operations. Whether you're an entrepreneur eyeing a sale or navigating the complexities of an acquisition, John's experience offers invaluable insights. https://capeq.com/experience/really-s...