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This is Big Ideas Welcome—season three—where we pair business legends and ambitious founders to dig into big ideas, successes, failures, and lessons learned. Why a Strong Brand Matters When Everyone’s Fighting for Attention Your brand is more than just a logo - it’s the stories people tell when you’re not in the room. On this episode of #BigIdeasWelcome, host Chris McAdoo sits down with Bill Malkes and Tommy Nguyen to break down what makes branding truly powerful in a crowded, noisy market. 🔹 Bill shares how servant leadership and customer-focused innovation helped GRIDSMART go global. 🔹 Tommy dives into StoragePug’s “Fun, Fast, Familiar” approach, proving that authenticity builds lasting customer relationships. Branding isn’t just about looking good—it’s about being unforgettable. Tune in to learn how to make your brand your biggest asset. Listen wherever you get your podcasts and watch on YouTube. ------------ Season three of The Big Ideas Welcome podcast pairs business legends and ambitious founders to dive deep into the world of big ideas—successes, failures, and everything in between. Each episode explores (and explodes) how bold visions are nurtured, hard lessons are learned, and what it really takes to keep moving forward. This season is all about passing the torch and fostering collaboration between innovators and change-makers of today AND tomorrow. You’ll hear raw, unfiltered conversations about breakthroughs, setbacks, and the moments that define a journey. Whether you’re chasing your own dream, building the next big thing, or just curious about how great ideas come to life, this season will leave you challenged, inspired, and ready to make your “big ideas” bigger than ever. This Big Ideas Welcome podcast is brought to you by Knoxville Entrepreneur Center, hosted and curated by KEC Chief Experience Officer Chris McAdoo, and produced and edited by Palm Tree Pod Co. A special thanks to K BREW for making this season possible. Original theme music “Thinking of You” courtesy of and copyright Kelsi Walker. #BigIdeasWelcome #Entrepreneurship #Placemaking #CreativeEconomy #Innovation #Knoxville #Leadership #BrandingMatters #Entrepreneurship #Marketing #Podcast