EP 82: Inside the World of MRO Branding with Michaela Preusser скачать в хорошем качестве

EP 82: Inside the World of MRO Branding with Michaela Preusser

A strong MRO brand isn’t about visuals. It’s the alignment between culture, message, and customer experience. When those three match, trust comes faster, decisions get easier, and the market remembers you for the right reasons. Host Patrick Kraus (COO & Managing Director, Jet Midwest) sits down with Michaela Preusser, Brand Designer and Strategist, to unpack what “branding” really means in technical industries like aviation MRO, and why the best brand work starts long before anyone touches a logo. Michaela shares how early work in aviation and MRO led her to focus on helping technical organizations articulate who they are with clarity and confidence. So the way they show up matches the quality of the work they deliver. In this conversation, we cover: What branding actually is (and what it isn’t) in technical industries Why strong brands win trust regardless of company size The strategy work most teams skip—and why it costs them later Why internal rollout and team buy-in determine whether a rebrand succeeds Michaela’s co-creation approach and why she often presents one fully developed concept How guidelines & workshops turn a brand into something teams can use consistently 00:00 Welcome 00:39 How Mikayla Got Into Aviation 02:13 What Great MRO Branding Really Means 04:48 Her Branding Method 08:13 Culture First 10:52 Common Rebrand Pitfalls 14:17 Measuring Success + Case Study 19:45 AI in Branding 34:49 Quick Wins for Startups 38:50 Wrap-Up Subscribe for more conversations with aviation leaders across the aircraft lifecycle. Previous episode:    • EP 81: Dive into Aviation Repairs with Mil...   Connect with Michaela:   / michaela-preusser   More from Jet Midwest / Nose to Tail: https://www.jetmidwest.com/ Enjoy new episodes every other Friday! Nose to Tail is presented by Jet Midwest.