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Today the Road 2 Retail team speaks with Luke Schneider – CEO and Founder of Fire Department Coffee. Luke shares his journey from the military to being a fire fighter to creating Fire Department coffee and his passion to help fire fighters. Please follow the Road 2 Retail podcast on: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- / @road2retail327 . Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com. Points covered in detail with Luke today include: The key decision considerations to move from a DCT brand into brick-and-mortar retail and how to pick the right retail partner Managing SKU’s and pricing across multiple platforms- DTC, Amazon, different classes of trade: Food, Mass, Club How to choose the right broker and how to manage them when issues arise What to look for in an investor-Must be value added, not just money The best advice to an entrepreneur wanting to start a CPG brand A boxing and MMA fan Thanks to our sponsors: Market Performance Group-https://www.marketperformancegroup.com Retail & Response-https:///www.retailandresponse.com