How B2B Buyers Discover Vendors With AI (And Why Your Website Is Failing Them) скачать в хорошем качестве

How B2B Buyers Discover Vendors With AI (And Why Your Website Is Failing Them)

Most B2B buyers no longer start their research on your website. They start with AI. In this live session, we break down how modern B2B buyers are using AI tools like ChatGPT to reason through their situation, evaluate vendors, and form opinions long before they ever fill out a form. This is not a webinar or a product demo, just an open conversation about the topic and sharing our takeaways. We cover: How buyers actually use AI to research B2B vendors today Why AI behaves more like a consultant than a search engine Real examples of AI getting companies wrong and why it happens Why “creating more content” often fails to fix the problem Early patterns we’re seeing across B2B and cybersecurity companies The core shift: Buyers are no longer browsing websites. They’re reasoning through their constraints, tradeoffs, and past failures with AI. If you’re seeing: Lower-quality demos Confused or pre-educated buyers Attribution gaps and dark funnel growth This conversation will help you understand the reasons behind this. This session is part of our January live series on the broken B2B buyer journey and how AI is reshaping the decision-making process. Learn more at https://www.salespeak.ai/ Tags: b2b buyer journey, b2b marketing, ai in b2b marketing, chatgpt for b2b, ai buyer research, dark funnel marketing, b2b demand generation, b2b saas marketing, ai and buyer behavior, llm marketing, ai seo, b2b go to market, cybersecurity marketing, b2b content strategy, ai for marketers, modern buyer journey, b2b growth