Eye.Talk.Tech. | Episode #09 - The Loyalty Engine: Membership Tech & Predictable Patient Flow скачать в хорошем качестве

Eye.Talk.Tech. | Episode #09 - The Loyalty Engine: Membership Tech & Predictable Patient Flow

In this episode of Eye.Talk.Tech., host Dr. Griffin Christenson sits down with Jordon Comstock, Founder and CEO of BoomCloud, to explore how patient membership programs are creating predictable revenue, reducing insurance dependence, and building patient loyalty in optometry and beyond. Drawing on his dental background, Jordon details optometry's organic shift to a membership model, noting that over 63% of the US lacks vision insurance, a large addressable market. He likens the membership model's power to successes like Amazon Prime and Costco, explaining how BoomCloud software helps practices build, manage, automate, and scale these profitable patient loyalty programs. The discussion covers the patient experience, the business advantage of predictable recurring revenue (including higher practice valuation), and the future role of AI and small business outreach in expanding membership. Key Takeaways Optometry's Untapped Market: Over 63% of the US lacks vision insurance, making the membership model highly relevant The Problem with Insurance: Insurance is often described as the "worst partner in healthcare" for providers, as it hurts profit margins, kills cash flow, and jeopardizes the patient relationship Supercharged Cash Pay: Membership patients are the most profitable patient type—spending two to three times more and having a higher acceptance rate for care than cash or insured patients Predictable Revenue: Membership programs generate predictable recurring revenue, helping practice owners manage cash flow and increasing the practice’s valuation multiple Smart Scaling Strategy: BoomCloud uses a financial formula, now enhanced by AI, to craft profitable plans based on a zip code’s median household income [SPONSORED] This podcast episode is sponsored by Boomcloud. Guest Bio Jordon Comstock is the Founder and CEO of BoomCloud, a Fin-Tech platform that enables dental and optometry practices to launch, manage, and scale their own patient membership programs, driving recurring revenue and patient loyalty. 📌 Chapters 00:00 Introduction: The Impact of Insurance on Healthcare Practices 00:27 The Power of Membership Models in Healthcare 07:13 Pivot to Optometry: A Larger Addressable Market 09:44 How BoomCloud's Software Empowers Practices 16:45 Where BoomCloud Fits in the Practice's Tech Stack 19:14 Key Metrics for a 90-Day Membership Pilot 20:59 Business Valuation and the Power of Recurring Revenue 29:39 Tiers for Insured Patients and New Membership Offerings 31:07 Membership Plans vs. Insurance: Compliance and Terminology Further Resources 🔗 Learn more about BoomCloud and schedule a demo → https://boomcloudapps.com 🎧 Listen on Spotify → https://open.spotify.com/episode/5DjC... 🔔 Subscribe for more Eye.Talk.Tech. →    / @fluorescene   #EyeTalkTech #ODsonTechnology #Optometry#BoomCloud #MembershipPrograms #RecurringRevenue #PracticeManagement #BusinessofOptometry #FutureOfOptometry #ODsonFacebook #Sponsored ___________________________ About the podcast Eye.Talk.Tech. is an eye tech education podcast series that brings subject matter experts and real conversations to the intersection of eye care and technology. Each episode explores innovations and future trends that matter to eyecare professionals worldwide. It is hosted by Dr. Griffin Christenson, OD, MS CS - Interactive Intelligence, and is Executive Produced by Dr. Sweta Patel, M.Optom, MS, Health Technology - IST, MPH, Fellow in Pediatric Optometry. It’s the flagship videocast of ODs on Technology - a public platform hosting eye tech content, research, and breakthroughs. Visit us at www.odsontechnology.com *Who are we*: We’re a collective of optometrists, educators, researchers, scientists, public health leaders, tech leaders, and eyecare practitioners working behind the scenes. Most of us weren’t taught the role of technology in our clinical or management training; some went back to school in their late 20s / 30s to upskill, while others are self-taught hustlers. However, we all share one common belief and responsibility: Technology is fundamentally transforming how we practice eye care over the next 10 years, and our profession must catch up to lead this wave. This is our effort to bring tech education to our community - in our own language, on our own terms. ___________________________ Disclaimer This episode is for informational purposes only and not medical advice. Always consult a licensed eye care professional. Guest views are their own and do not reflect those of the host, FluoreSCENE Media, or partners. Mentions of products, tech, or treatments are not endorsements and may include off-label or investigational use. Emerging technologies discussed (e.g., AI, digital tools) may be unapproved and evolving. Use clinical judgment before adopting them. Images are for educational use. For credit or removal requests, please contact chris@fluorescene.com.