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Strategic Intuition: The Key to Innovation

Modern science now understands how creative ideas happen in the human mind, and by knowing how it works, you can do it better. This new science overturns previous methods about how to get an innovative idea. For example, 99% of the old methods depend on brainstorming for idea generation. That’s often incorrect. Strategic intuition, developed by William Duggan, Senior Lecturer in Business at Columbia Business School, offers instead a method that matches how the brain actually works. In this recording of our 30-minute webinar from January 31, 2020, you'll learn: • The science behind strategic intuition • The steps that happen in your mind when you get a new idea • How to transform those steps into a practical method for innovation problems of all kinds William Duggan and Allie Surina teach in the Strategic Intuition Online program. To learn more visit: https://www8.gsb.columbia.edu/execed/...