Sneak preview Once You See It - Zanna's new book in 10 mins скачать в хорошем качестве

Sneak preview Once You See It - Zanna's new book in 10 mins

Most CEOs agree Customer Experience drives business results. But few know how to make it work beyond the buzzwords. In 10 minutes, Dr. Zanna van der Aa shares a sneakpreview of her new book Once You See It — a practical guide for leaders who want to make human-centric transformation measurable, scalable, and real. You’ll learn: • That most teams don't feel CX is solving their business issues • The three-layered model to ignite, scale, and inspire transformation • How to move from product-centric to human-centric systems • Examples of leadership behaviors that create lasting change • Why compassion, courage, and reflection are the CEO’s most underestimated transformation tools Zanna shows that human centric CX transformation is a strategic way to drive performance, culture, and purpose. Once you see it, you can’t unsee it. Watch the full video podcast episode. About Dr. Zanna van der Aa: 25 years in CX Transformation | PhD in Customer Experience | Author of Once You See It | 250+ transformations across 25 countries | Worked with Randstad, Egon Zehnder, Allianz Related Videos: → The full podcast episode • The CEO’s Guide to Human-Centric Transformation → The Three-Layered Model • Ignite, Scale & Inspire Transformation → AI & CX • How to Use AI to Fuel Human Flourishing → Driver Mapping™ • Get Hard CX Insights in 6 Weeks #CEOLeadership #CustomerExperience #CXTransformation #HumanCentricLeadership #OnceYouSeeIt #SystemicChange #BusinessStrategy