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This episode is for weavers, artists, and creative teachers who want to teach online without turning their business into something complicated or exhausting. Lyric talks with Lucy Jennings about building a weaving business that combines physical kits, on-demand courses, and YouTube in a way that feels calm, sustainable, and human. If you’ve ever felt pressured to do everything instead of doing one thing well, this conversation will feel familiar. —How niching down helped Lucy give beginners quick wins in weaving —Why pairing a physical product with an online course makes teaching easier —How YouTube and Pinterest bring steady traffic without paid ads —What it looks like to keep tech, gear, and platforms intentionally simple —Why “slow down and make it with love” works in business too Lucy came through the Academy for Virtual Teaching, where creative educators learn how to build online classes without overwhelm. If you’re thinking about teaching your craft online—on demand or live—start by watching more conversations like this, or explore AVT’s free and paid resources when you’re ready. Chapter Timestamps: 00:00 Meet Lucy Jennings and her weaving business 02:22 From classroom teaching to creative entrepreneurship 05:12 Why niching down matters for online teaching 06:33 Teaching beginners with simple weaving kits 08:08 Selling physical products with online courses 09:36 Using Shopify to sell kits and courses together 13:40 On-demand vs live teaching for rural creatives 16:35 Simplifying tech and ignoring “guru” advice 20:04 Creating a simple, always-ready filming setup 23:08 How YouTube and Pinterest bring in customers 29:46 The freedom of a small, sustainable teaching business 🔗 Mentioned in This Episode Lucy Jennings’ business: The Creativity Patch (https://www.thecreativitypatch.com/) Shopify for selling physical products (https://www.shopify.com/) Tevello for hosting courses inside Shopify (https://tevello.com/) Academy for Virtual Teaching (https://members.academyforvirtualteac...) 👉 If you want help turning your creative skills into an online class—without overproducing or burning out—explore AVT’s workshops, courses, or free trainings (https://www.academyforvirtualteaching...) #teachweavingonline #creativebusiness #craftteacher #onlinecoursesforartists #weavingforbeginners #handweaving #makersbusiness #creativeeducator #sellcraftsonline #youtubeformakers