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Business owners are playing the creator game and it's ruining their results. You're chasing views, following trends, and optimizing for the algorithm like you're trying to become an influencer. But you're not a creator. You're a business owner. And that game will never bring you clients. In this video, I break down exactly why the content strategy most business owners follow is a death trap, and what to do instead. I'll show you my own Instagram stats (15.6K views, zero followers and zero leads) as proof that the creator game doesn't work. Then I'll show you my old YouTube channel where I got a fraction of the views but had potential clients reaching out every single week. The difference? Bingeable content and community. I'll walk you through the 4 questions to find content topics your ideal clients actually care about, show you what "going deep" on one topic looks like in practice, and explain why building community is the only way to beat the algorithm as a business owner. If you're creating content for your business and getting likes but no leads, this video will change how you think about content marketing. 👉 Join my free Facebook group "ALIGN Business Mastermind" for business owners who want to grow using organic content and community: / alignbusinessmastermind 👉 Book a call with me! https://api.leadconnectorhq.com/widge... 📩 Questions or collaborations? Reach out: Shawn Connors — shawn@clearvoice.media