I Built 37K Podcast Listeners From My Bedroom (While My Video Content Flopped) скачать в хорошем качестве

I Built 37K Podcast Listeners From My Bedroom (While My Video Content Flopped)

If you’ve been thinking about how to be consistent on social media for longer than you care to admit, you’re not alone. And before you spend another minute convincing yourself that you’re lazy, undisciplined, or just not built for this, I want to stop you right there. The problem is almost never discipline. What’s actually happening is that you’re chasing a version of consistency that was never designed for the way you work, the way you think, or the life you’re actually living. I started my business five or six years ago, and I was making the transition from creating everything in French, my first language, to building an audience entirely in English. That alone was its own challenge. But I showed up. Nervously, imperfectly, with an accent thick enough to cut through, and slowly something started working. Except it was only working in certain places, on certain platforms. For years I couldn’t figure out why, and the confusion was costing me more than I realized. My podcast grew consistently for years. Episodes went out. My audience expanded. People told me they’d been listening since episode three and had never missed one. But my video content? A complete disaster. I would film something, hate it, delete it, overthink it, refilm it, hate it again, and eventually abandon the entire thing. Weeks would go by. Sometimes months. I kept asking myself what was wrong with me, why I could show up for one format and not the other. I thought I had a consistency problem. What I actually had was a perfectionism problem dressed up in productivity language. For years I thought I had a consistency problem. What I actually had was a perfectionism problem dressed up in productivity language. What You’re Actually Doing When You Call Yourself Inconsistent The excuses sound familiar because they’re shared by nearly every entrepreneur who’s ever wondered how to be consistent on social media. The light was bad. The background was too messy. The voice sounded off on camera. The body didn’t look right that day. The hair wasn’t cooperating. The camera wasn’t professional enough. There was always, always something standing between the idea and the publish button. And the dangerous part is that none of these reasons feel like excuses in the moment. They feel completely rational. They feel like standards. They feel like self-respect. But they’re not standards. They’re the comfortable distance between you and the vulnerability of being seen. And that distance, accumulated over weeks and months of not posting, is what you’ve been calling inconsistency. Consider this: I was recording my podcast in my room, on my cell phone, with whatever light the day decided to offer. No studio. No ring light. No microphone that cost more than my rent. I would stand in that room, sometimes in pajamas with cold coffee on the desk, and I would record my thoughts for twelve minutes and share them the same afternoon. That episode, recorded in a room that was nowhere near perfect, with laundry piled in the corner and a phone propped against a book, became one of my most downloaded. Not because the production was impressive. Because the message was real. Because I stopped waiting and started speaking. That’s the unglamorous truth about how to be consistent on social media that no one puts in the carousel. Your audience isn’t following you for your production quality. They’re following you because of what you know, what you’ve lived, and what you have the courage to say out loud. The phone in your hand right now is enough. The room you’re in right now is enough. The only thing that’s not quite enough yet is your permission to be imperfect in public. The Over-Complicated Definition That’s Keeping You Stuck We’ve made how to be consistent on social media sound like a second full-time job, and then we wonder why we can’t keep up. The collective understanding of consistency in the entrepreneur space has ballooned into something that includes posting every single day, maintaining a professional studio aesthetic, batching a full month of content in a single afternoon, managing an editorial calendar that would overwhelm a media team, and looking camera-ready at all times. That’s not a content strategy. That’s a performance. And performances are exhausting to sustain. So we do what any sensible person does when they feel behind: we go looking for the system. We search for advice on how to grow on social media, we buy the course, we study the strategy, we build the most color-coded content calendar anyone has ever seen. And then two weeks later it’s sitting untouched in a folder somewhere, a monument to our best intentions. The system wasn’t the problem. The complexity of the system was the problem. We also start comparing. We look at the accounts with the ring lights and the perfectly curated feeds and the sixty-second Reels with the trending audio. We see people who appear to have cracked the code on how to grow on social media and we feel ...