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In this episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff sits down with Maggie Vercoe, COO of TEZ Technology and a 30-year veteran of the parking industry. From starting in a parking booth at the University of Wisconsin–Milwaukee to helping build T2 Systems during its high-growth years - and now leading professional services, support, account management, and marketing at TEZ - Maggie shares the leadership lessons that shaped her journey. This conversation dives deep into adaptive leadership, managing complex implementations, staying calm in conflict, and why collaboration isn’t just a buzzword - it’s a survival skill in parking. Episode Highlights: [00:00:00] Meet Maggie Vercoe – COO of TEZ Technology and 30-year parking veteran [00:02:00] From parking booth to T2 Systems: the unexpected career path [00:04:00] Building culture at T2 – what made it special [00:06:30] Why “being present” is the secret ingredient of leadership [00:11:00] Handling conflict at the counter – lessons in staying calm [00:14:00] Adaptive leadership: the six styles every leader should know [00:19:00] Managing client-facing departments without silos [00:23:00] Why Maggie loves complex implementations [00:24:45] The biggest mistakes organizations make during major rollouts [00:28:30] Women in Parking, Allyship, and industry leadership [00:33:00] Technology trends – AI, mobile, and the evolution of customer experience [00:35:00] What’s new at TEZ – platform upgrades and a major valet innovation at DFW [00:39:00] Lightning Round – collaboration, brisket, and eliminating parking meters #parkertechnology #harderthanitlooks #parking #CX #CustomerService #Collaboration