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The 5-Step Formula That Guarantees Your Ad Will Work (Used by Amazon, Microsoft & Nintendo) Most ads fail. Not because the creative is bad. But because they miss one of five critical metrics that determine success. I'm Jon Sneider. I spent five years as Director of Advertising at Microsoft running $100M+ campaigns and poring through mountains of data trying to prove what made ads work. Then an ad guru showed me something that changed everything: ad performance comes down to just five things. Score high on all five, and your ad or video is guaranteed to succeed. Now I run Wild Gravity, producing creative for Amazon, Microsoft, Nintendo, Coca-Cola, LEGO, and other billion-dollar brands using this exact framework. I call it the Five Magic Metrics. And it works for any piece of creative — social videos, paid ads, branded content, you name it. In This Video: Why "breakthrough" is everything (and how hooks make or break you) The brand recall test most creators fail How to communicate a message people actually remember What makes content likable (it's not what you think) The purchase intent trigger that drives sales Hit all five and people buy. Miss one and it all falls apart. This is the same methodology behind work for the world's biggest brands. Now you can use it too. Resources: 📚 Book: "Hacking Advertising" - https://hackingads.com 🚀 Wild Gravity: https://www.wildgravity.net/ 💼 LinkedIn: / sneider #advertising #marketing #creativeproduction #ads #creativestrategy #marketingtips