Kate Wik, the CMO of Las Vegas, on marketing an iconic city скачать в хорошем качестве

Kate Wik, the CMO of Las Vegas, on marketing an iconic city

Las Vegas Convention and Visitors Authority's Kate Wik markets something most CMOs can barely imagine: an entire city. And not just any city. It’s one that lives large in the popular imagination, a place of glamour and excess, where showmanship and reality blur: Las Vegas. In this episode of The Big Impression, hear how Wik drives bold innovation and storytelling to transform the city into a global destination brand for sports, entertainment and culture. _______ The Big Impression shares insights and inspiration from marketing leaders from the world’s most influential brands. Subscribe and listen to all seasons: http://bit.ly/40up6dM _______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR