RETHINKING FIELD MARKETING | Growth Marketing Camp Ep. 107 with Ajay Ravichandran скачать в хорошем качестве

RETHINKING FIELD MARKETING | Growth Marketing Camp Ep. 107 with Ajay Ravichandran

In this episode of Growth Marketing Camp, Jass sits down with Ajay Ravichandran to delve into the dynamic world of Field Marketing. Ajay Ravichandran is the Global Field Marketer at Everstage and a former Podcast Producer of The Digital Adoption Show Podcast. In his role as a Field Marketer, he spearheads the planning and execution of events aimed at generating leads, building pipelines, and fostering engagement. Ajay collaborates with cross-functional teams, partners, and influencers to create and deliver compelling content and experiences that highlight Everstage's value proposition and differentiation. Ajay and Jass explore the major shifts in field marketing post-covid. The conversation highlights why curated events are often more effective than sponsored events or trade shows. Ajay also shares valuable insights on gaining stakeholder buy-in and emphasizes the importance of balancing value and experience for trade show and conference attendees. Follow Ajay on LinkedIn:   / ajay-ravichandran   We hope you gain some value from this episode! —--------- Watch other Growth Marketing Camp episodes here: https://www.opensense.com/podcasts --------------- About Growth Marketing Camp: We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most. You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B. Every campfire starts with a spark and a story, so tune in to ours. Podcast brought to you by Opensense. --------------- Follow Growth Marketing Camp on LinkedIn: LinkedIn:   / growth-marketing-camp   --------------- Follow Opensense on socials: LinkedIn:   / dashboard   X: https://x.com/OpensenseApp —------------ Chapters: 0:00 - 02:00 - Intro 02:01 - 03:04 - Everstage 03:05 - 04:21 - Journey to Field Marketing 04:22 - 09:00 - Major Shifts and Values of Field Marketing 09:01 - 11:05 - Conferencing 11:06 - 14:56 - Getting Support and Buy-Ins 14:57 - 21:41 - Measuring Attributions 21:42 - 25:21 - Curating VS. Sponsoring Events 25:22 - 29:55 - Balancing Value and Experience 29:56 - 38:39 - Being Proactive and Setting Expectations 38:40 - 49:21 - Rapid Fire Questions 49:22 - 50:09 - Get In Touch with Ajay --------------- #fieldmarketing #conferences #tradeshows #branding #b2b #growthmarketingcamp #marketing #marketingpodcast #opensense