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Confusing OKRs and KPIs? KPIs are simple metrics, while OKRs communicate context, direction, and purpose. It's okay to elevate some KPIs to OKRs... but not nearly as often as many people think. In this video, you’ll discover the importance of: ➡️ Describing results, not actions. ➡️ Determining if a task is masquerading as an Objective. ➡️ When to use a KPI as an Objective (and when not to). ---------------------------------------------------------------------------------------------------------------------------------------------------- ▶️ Watch any video from the course in the Playlist here: • OKRs Explained by Measure What Matters Course ---------------------------------------------------------------------------------------------------------------------------------------------------- 🏆 This is a lesson from the "Measure What Matters: OKRs Explained" Course. 🎯 For more OKR resources from Measure What Matters, visit https://www.whatmatters.com ✔︎ Earn a certificate in OKRs on LinkedIn Learning: / measure-what-matters-succeeding-with-objec... ✔︎ Get full-length OKR certification on Coursera: https://www.coursera.org/learn/okr 📩 Sign up for OKR insights from our weekly newsletters: http://eepurl.com/gbRJpj 🗝 Follow us on LinkedIn for more OKR insights: / whatmatters-com The world needs leaders, and we’re the resource to help you set and achieve your most audacious goals!