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Solo founders — you built your product. So what now? In this video, I walk you through how I use one piece of content to build brand authority across three channels: video, a media release, and social media conversations. This is a practical, real-world GTM strategy for solo founders and one-person teams looking to move from problem-solution fit to product-market fit. I show you exactly how a $21 media release on IssueWire got picked up by Google, how my Reddit contributions and YouTube video started generating citations, and how all of it ties back to a go-to-market engine built around your unique value proposition. If you're a solo founder struggling to get traction, this framework will help you build brand equity and thought leadership without a big budget. What I cover: how one piece of content becomes a video, a media release, and social conversations — and why that matters for SEO, AEO, and citations. I also walk through the GTM sprint engine, content clusters for SEO authority, and how to align everything to your ICP and UVP. 🔗 Resources mentioned in this video: GTM Sprint Engine: http://gtmsprint.run/ SEO Content Cluster Generator: http://gtmsprint.run (register for free) IssueWire media release distribution: https://www.issuewire.com/ Blog post on GTM components: https://gtmcomponents.gtmsprint.run/ If this helped, like, subscribe, and share it with another founder who needs to hear this.