Is your cannabis brand making this marketing mistake? скачать в хорошем качестве

Is your cannabis brand making this marketing mistake?

Building a cannabis brand is already more challenging than other CPG categories due to regulation, social issues and many other factors. So every marketing investment needs to be weighted vs. other, potentially more effective activities. There is a rule of thumb when it comes to CPG marketing investments that becomes even more important with THC and CBD brands; and that is, to advertise/communicate/activate your brand as close as possible to the consumption occasion. If you are investing resources that are far away from that occasion, e.g. a billboard for an edible brand that has but a few places where it's available for sale, it's likely a mistake. There night be legitimate reasons for investing marketing resources far from that consumption occasion, but in a world of limited resources, you might want to think twice about the potential ROI of your cannabis marketing investments. Thank you for watching. Let me know any questions or thoughts you have below in the comments section. I look forward to hear from you.