003 - How To Make Your Marine Brand Unforgettable : Expert Digital Marketing Advice from Art Hill скачать в хорошем качестве

003 - How To Make Your Marine Brand Unforgettable : Expert Digital Marketing Advice from Art Hill

Summary The conversation explores the importance of storytelling and differentiation in marketing for marine businesses. It highlights the need to captivate an audience emotionally and deliver on unique selling points. The guest, Captain Art Hill, shares his journey from working in advertising to becoming a captain and starting his own marine business. The conversation touches on the similarities and differences between the advertising industry and the marine industry, emphasizing the importance of understanding the target audience and their pain points. Art also shares a thrilling fishing story and discusses the challenges of the digital marketing landscape, including the use of AI. In this conversation, Stephen Govel and Art Hill discuss the power of storytelling in marketing and the importance of creating content that resonates with the audience. They emphasize the need for both quick-hitting content and evergreen, emotionally-driven content. They also highlight the value of networking and building relationships in the marine industry. The conversation concludes with a fun segment where they imagine boat models named after their owners' personalities. Connect With Steve Govel Website (https://www.risingtidefilm.com/) | Instagram (  / risingtidefilm  ) | Facebook (  / risingtidefilm  ) | TikTok (  / risingtidefilm  ) | LinkedIn (  / stephen-govel  ) Connect With Art Hill Website (https://roguemarineadvisors.com/) | Instagram (  / roguemarineadvisors  ) | LinkedIn (  / arthillsart  ) | Facebook (  / roguemarineadvisors  ) Takeaways Storytelling and emotional connection are crucial in marketing for marine businesses. Differentiation is key to standing out from competitors. Understanding the target audience and their pain points is essential for effective marketing. The marine industry is a tight-knit community that values personal connections and networking. The digital marketing landscape presents challenges and opportunities, including the use of AI. Storytelling is a powerful tool in marketing and can create an emotional connection with the audience. Creating both quick-hitting content and evergreen, emotionally-driven content is important for a well-rounded marketing strategy. Networking and building relationships are crucial in the marine industry. Boat models can be named after their owners' personalities, adding a fun and personal touch. Sound Bites "You need to have a craft to story around something that's going to get somebody emotional." "AI is going to get better. So it's machine learning that people don't understand. Some people kind of downplay it. I'm thinking it's going to be a great tool. You should start to learn how to use it now." "If you're telling that story in a way that people can relate to and future pace themselves, whether it is wanting to be like someone else that they aspire to be like or admire, or whether it is this is who I want to be, or this is the experience that I want to have or share, injecting some of that in all types of marketing is super powerful." Chapters 00:00 The Power of Storytelling and Differentiation 06:22 Understanding the Target Audience 10:33 The Importance of Personal Connections 18:14 Thrilling Fishing Stories 25:39 Navigating the Challenges of Digital Marketing 29:02 The Role of AI in Marketing 31:00 The Power of Storytelling in Marketing 36:47 Creating Content that Resonates 41:31 The Value of Networking in the Marine Industry 56:54 Imagining Boat Models Named after Owners' Personalities