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Discover how ABM (Account-based marketing) can unlock your team potential in the next free webinar hosted in collaboration with HubSpot, the platform that helps businesses worldwide with inbound marketing, sales, and customer service solutions. Account-based marketing is a growth strategy in which marketing and sales work together to create personalized buying experiences for a select set of high value companies. You can see it as a bridge where B2B marketing and sales strategies meet successfully in the middle. In this session, you will discover: How to sell high value B2B products or services effectively? What are the steps to create an effective ABM Strategy? What are the tools you need to run a successful ABM strategy across Marketing & Sales teams? How to make people engage using personalized content? How ABM features work in practice? (Examples of Successful ABM Campaigns)