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Fernanda Gonzalez - Transformative Leadership in UX - Spotlight UX 2023

Fernanda Gonzalez of Media.Monks presented at Spotlight UX on June 8, 2023! Presentation Description: In today’s era of digital transformation, the strategy behind world-class UX design impacts business objectives. Both tactical and visionary, experience design is the connective tissue that builds a fluid experience and meets user expectations no matter where they are on their journey with the brand. Marketers face increasing pressure to demonstrate impact on the bottom line, while creating lean processes to design data-informed, user-centric experiences. To future-proof this process at speed, up-skilling and training teams is key. At a moment when the stakes are higher than ever, no one understands this more than Media.Monks’ Group Experience Director Fernanda González, who spent four years in building the Media.Monks UX team in LATAM. Also having recently moved to New York, Fernanda will lead the UX team for the United States and Canada. Such a role requires a unique understanding of the tactical details required to execute, but more importantly–a vision to set the strategy that will set products up for success from the start. In this discussion, Fernanda will break down her vision for the next big leap for the UX discipline, the work that’s propelled her teams forward, and principles for great leadership in UX design. Objective: To gather more insights on the today’s challenges of the UX Design discipline and how to build teams to face those challenges. Things Audience Members Will Learn How to approach experience strategy and design for digital products with a business and user mindset to deliver on the defined objectives Tips on how to integrate this thinking into your design process Tips on how to mentor your team into this mindset Learn more about Fernanda Gonzalez: https://fitc.ca/speaker/fernanda-gonz... Check out all our events: https://fitc.ca