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On 25 June, 2025, Klaviyo CEO Andrew Bialecki unveiled the "Omniverse." In this video, we will break down what it means show you exactly how their product roadmap will transform marketing automation for your Shopify brand. This video also includes snippets from Andrew Bialecki's keynote presentation that reveal where Klaviyo is headed next. From unifying your marketing channels to a potential dive into top-of-funnel attribution, the future of ecommerce marketing is here. Here's what you'll learn in this video: 00:00:00 Intro 00:00:35 Klaviyo's Single Platform Strategy: Discover how Klaviyo plans to bring all your fragmented marketing channels (email, SMS, ads) into one powerful platform for a truly unified customer view. 00:02:10 Beyond Email & SMS: New Channels: See which new communication channels, like RCS and WhatsApp, Klaviyo is adding to make your customer engagement more effective and trackable. 00:03:45 Deeper Data: The Klaviyo CDP: Understand how Klaviyo is enhancing its customer data platform, enabling better segmentation and targeting – and how Littledata helps enrich those profiles with crucial on-site activity. 00:05:20 Klaviyo & Acquisition: The Future of Ads? Explore the hints about Klaviyo's move into top-of-funnel marketing, including multi-touch attribution and automating campaigns across ad platforms. Here's the link to Klaviyo's Ominiverse video: • Welcome to the Klaviyo Omniverse, featurin... ------------------------------------------------- Join 6,000+ DTC marketers who have zero waste on their ad spend and track every conversion for their DTC brands: https://www.linkedin.com/newsletters/... Get our app on Shopify: apps.shopify.com/littledata Follow us on LinkedIn: / littledata Connect with our Founder and CEO, Edward Upton: / edwardupton Check out our website: https://www.littledata.io/ Explore our case studies: https://www.littledata.io/case-studies Follow us on Twitter: @littledatauk