Episode 127: AI in B2B GTM скачать в хорошем качестве

Episode 127: AI in B2B GTM

95% of GenAI pilots in B2B fail to drive revenue. Yep. Let that sink in ⚓️ This week I spoke at Verdane's GTM Day on AI in B2B GTM — and turned that talk into a brand-new episode of Marketing Corner 🎙️ (because good content always deserves a second life). In this week's episode, Casper and I break down what’s real vs. what’s just noise in AI-powered GTM, including: How long it would actually take you to test all the AI tools out there (spoiler: way too long) The real cost of shiny-object syndrome Why most AI tools look amazing in demos but flop inside revenue teams The shift from “+AI” to “AI+” (and why that’s the difference between staying relevant or being left behind) How to stay visible in the “zero-click era” We also get into: 5 GTM strategies that actually work with AI Real examples of what not to do The hype vs. the reality of agentic AI If AI in GTM feels like drinking from a firehose 💦 — this one’s for you. 🎧 Listen wherever you get your podcasts. And yes, we know, we've been gone a while. Work travel, sick kids and life in general just keep happening, but we will always make time for you 🫶 #B2BMarketing #GTM #AIinMarketing #RevOps #SalesEnablement #MarketingCornerPodcast